FREE WEBINAR

Understanding Cost Per Test to Drive Strategic Pricing and Outreach Profitability


Join us to discover Wisconsin Diagnostic Laboratories' proven strategies for understanding test cost structure and creating a repeatable process for client-level profitability reviews and strategic pricing decisions.

Aired September 18, 2024 at 1pm EST

NOW ON DEMAND

60-Minute Webinar Sponsored By

TM-TELCOR-CMYK

With declining reimbursement and operational pricing pressures being put on laboratories, understanding your costs has never been more important. Wisconsin Diagnostic Laboratories (WDL) provides an example of one way your lab can navigate the complex landscape of laboratory reimbursement and improve pricing decisions.

What You'll Learn

  • Gain a deep understanding of your laboratory's cost structure 
  • Develop a systematic approach to client-level profitability analysis 
  • Make data-driven pricing decisions to optimize revenue 
  • Improve overall laboratory performance and sustainability
doctor handshake with a patient at doctors bright modern office in hospital

Expert Panel

Robin Herbner

Chief Administrative Officer

Wisconsin Diagnostic Laboratories

Robin Herbner is the Chief Administrative Officer at WDL, and is responsible for the lab's administrative, financial and outreach activities . Prior to joining WDL, Robin held financial planning and sales support roles with QuadMed and Assisted Living Concepts. She started her career in public accounting with Andersen and Grant Thornton as an auditor serving healthcare and nonprofit organizations. Robin earned a bachelor’s degree in accounting from Marquette University and is a Certified Public Accountant. Outside of work, she enjoys crafting, baking and spending time with her family.

Alfred Sumrall

Manager, Revenue Cycle & Reimbursement

Wisconsin Diagnostic Laboratories

Alfred Sumrall serves as the Revenue Cycle & Reimbursement Manager at WDL, where he oversees the lab’s revenue, billing, and collections activities. Before joining WDL, Alfred held accounts receivable and reporting management roles with Brookdale Senior Living, Covenant Dove, and Physiotherapy Associates. He holds both a bachelor’s and a master’s degree in political science from The University of Mississippi. Outside of work, Alfred is passionate about traveling, enjoying the outdoors, and following and attending various sporting events.

Who should attend?

  • Laboratory Directors and Managers
  • Business Development Directors and Managers
  • Laboratory Finance and Accounting Teams
NOW ON DEMAND

Hosted By

dark daily logo-no tags-FIT-white