Post-COVID Pivot: How to Expand Your Network for Doctor Referrals, Know What Tests Are in Demand Now, and Actually Get Paid for the Work You Do

Over the past two years, during the COVID-19 pandemic, many labs came to rely on COVID testing for the bulk of their revenue. In fact, a lot of new labs sprang up to meet the sudden, urgent need. Now that COVID testing is no longer a reliable source of revenue, lab owners are wondering, “What do we do now?” In order to survive, there are three things labs need to do:

• Get new business. Labs need referrals, so must grow their networks of doctors who send them patients for testing.
• Offer more services. To stay relevant, labs must learn about and promote their services to deliver in-demand, compliant, and medically necessary testing that makes use of the expensive equipment they have already invested in. Pharmacogenomic (PGx) and infectious disease testing are two exciting options.
• Get paid. Medical billing is complex and if it isn’t done right, claims get denied and nobody gets paid. COVID created an urgent need for action in a normally slow-moving system, and the government virtually threw money at it. In addition to the legitimate labs that worked day and night, greedy opportunists found ways to grab large sums of that easy cash—but now the audits are rolling out. As a result, labs are likely to fall under even more scrutiny now, so billing processes need to be developed and followed exactly.

To help hospital and lab leaders understand how to pivot to new revenue streams after COVID, this new webinar hosted by Dark Daily will focus on the top business-critical issues. The three presenters are experts in interfacing with medical offices, legal compliance, and medical billing.