From Market Access Through Reimbursement: Your Playbook to Maximize Revenue and Cash Flow

This program will improve industry leaders’ understanding of how to respond to changes in payor policies and behavior, streamline the prior authorization process, and expand payor coverage while accelerating market access for new tests and novel medical devices.

Aired December 12, 2023


60-Minute Webinar Sponsored By

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Let RCM Supercharge Your Market Access

From Market Access Through Reimbursement: Your Playbook to Maximize Revenue and Cash Flow” features Heather Agostinelli, Vice President and Head of Specialty RCM at XiFin, and Clarisa Blattner, Sr. Director of Revenue and Payor Optimization at XiFin and Debbie Windsor, VP of Market Access.  


What You'll Learn

  • Ways to solidify market access and payor coverage.
  • How to automate the RCM workflow, including exception processing and denials management.
  • Strategic appeals management approaches that reduce administrative burden and increase success rates.
  • Where to apply artificial intelligence (AI) to streamline complex processes and accelerate reimbursement.
Current trends related to denials and appeals

Expert Panel

Heather Agostinelli

Vice President and Head of Specialty RCM


Agostinelli has over 25 years of experience explicitly dedicated to diagnostics and pharmacy revenue cycle management and 29 years in the healthcare industry. She has amassed an extensive knowledge base, implementing/managing RCM best practices and delivering operational excellence, working closely with the executive leadership teams of the country's top clinical, outreach, and independent laboratories. Heather holds a BA in Journalism Communications and a BS in Psychopathology from the University of South Carolina.

Clarisa Blattner

Sr. Director of Revenue and Payor Optimization


Blattner is a subject matter expert in revenue cycle management (RCM), specializing in achieving operational efficiencies and maximizing revenue. With over 20 years of experience in the healthcare sector, she has an extensive background in revenue cycle management, particularly within the lab industry and has served in leadership roles at prominent organizations such as US Labs, Clarient, and MDxHealth. Clarisa holds a Bachelor of Science degree in Biological Sciences from the University of Southern California, as well as a certificate in Business Administration. Additionally, she is credentialed as a Certified Coding Specialist (CCS) through AHIMA and as a Certified Professional Coder (CPC) through AAPC.

Debbie Windsor

VP Market Access

Debbie Windsor is a distinguished healthcare leader with over two decades of experience in the industry and a Master's degree in Healthcare Leadership. As Vice President of Market Access, she spearheads a crucial facet of healthcare delivery. Her career is distinguished by an unwavering commitment to patient and physician advocacy, ensuring the right tests are administered at the right time. Debbie's expertise spans pharmaceuticals and molecular testing, showcasing her proficiency in various sales, market access, and managerial roles. She has a proven track record in developing HEOR perspectives and driving LCD reconsiderations.

Who should attend?

  • Healthcare leaders responsible for market access, finance, IT, billing, and revenue cycle management
  • Financial leaders and executives of diagnostic and medical device providers

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